Intro to the Brand

Hi I'm Alina,

My mission is clear:

to leverage my extensive professional background in nurturing talent and guide individuals undergoing career transitions.
Whether propelled by personal growth or adapting to evolving labor market dynamics, I empower those READY FOR CHANGE.

Offering tailored strategies and unwavering support, The Conscious Choice equips individuals with the tools to realize their professional aspirations.

In essence, my journey embodies resilience, adaptability, and a relentless pursuit of excellence. I invite you to join me on this transformative path towards realizing your fullest potential.

About Me

My family fled a civil war in Tajikistan and immigrated to America in 1992 where we started our new life from scratch. I had a strong interest in psychology growing up but didn’t pursue it, instead I followed my mother’s steps and became a biologist, specializing in genetics. A few weeks before my graduation, my life took a sharp turn - I was introduced to the world of Gemology. I was offered a job in a laboratory of the famous Gemological Institute of America. In the next two years I received my diploma in Gemology. What was supposed to be a quick detour of getting another degree, became a 25+ years career working with diamonds in technical leadership roles. Years flew by, my husband and I started a family, and our beautiful daughter was born. The Institute grew from two to nine international locations and my career grew along that expansion.Life was busy, fast, fulfilling, and meaningful.
Things started to slow down before the pandemic started. World around us began to change rapidly. Suddenly I started to lose much interest in what was happening around me.The success that I reached in my life was no longer making me satisfied. 
Psychology came back to my life because I knew I had to find answers internally.
I applied Carl Jung’s four stages of life analysis to reassess my life for a missing puzzle. Since Covid lockdown, I was constantly enrolled in different self-development programs and workshops where I uncovered some deeply rooted beliefs that helped me to reach my potential before but, in present realities, were slowing down my progress. This process of self-rediscovery brought me several certifications (Cornell University, IAP Careers College in Toronto, “The Game” psychological workshop to name a few), and eventually, led me to my own practice - The Conscious Choice.   

Experience 

· Gemological Institute of America
Graduate Gemologist 
· Brooklyn College
Bachelor of Science 
· Tajik State University
Bachelor of Science 
 



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Franklin Covey - Performance Improvement
The 6 Critical Practices for leading a team
· The Game 
Psychological Workshop Host
· IAP Career College, Canada
Career Coach 
· Cornell University, USA
Project Management
· GIA Continuing Education
Introduction to Jewelry and Gemstone Photography 
Photomicrography 
Advanced Laboratory Grown Diamonds 
 



Education:

Certifications:

Reviews

“Thanks to interactions with other participants and their feedback, I received a powerful uplifting therapy on the day of The Game, which still has its effect to this day. Perhaps I have already transitioned to another level only on this or realized that I should have been there long ago”.

"During The Game, I noticed some of my recurring thought patterns that surprised me. It helped a lot to see the obstructing blind spots in my thinking. Now I work on them every day and see how my reality begins to change, my vision of my reality, and how I influence it”.

 

“I really liked the workshop. It was very engaging and since we gave ourselves freedom to “playout” our real, sometimes ambitious, goals on The Game board, we all received many amazing insights. My biggest insight was a lack of focus on some parts of my business and my life. I clearly saw how it created issues. I gave up on certain dreams but The Game showed that I should be more persistent. I also will pay more attention to signs around me. There are signs in life that are meant only for you and if you miss them, you will miss opportunities!”


@the_conscious_choice

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